A rebranding campaign was created for Rietvlei Nature Reserve, a game reserve located in the heart of Pretoria.

 

The concept was closely linked to their unique selling point of being the largest nature reserve in the city. The proposed logo encapsulates the feeling of escaping to a holiday in your backyard, while ecotones were used to not deflect from nature.

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The design for the new proposed logo was minimalistic to give Rietvlei a more polished and sophisticated look that ties in with leadership. The minimalistic approach cuts through the clutter while not taking too much away from the environment, as they are an environmentally conscious brand.